Privacy

Who we are

TailRetail is the marketplace and payment-processing layer that connects you with real stores and the brands behind them.

TailRetail’s registered business name and address will be published here before launch. Until then: TailRetail is the controller of your account data and is responsible for your personal information on this marketplace.

Our Privacy Officer’s name and contact details will be published here before launch.

What we collect

Account details: your name, email address, phone number, and a one-way hash of your password.

Orders and delivery: the items you buy, the store they come from, and the delivery or pickup address and contact details for each order.

Loyalty and visits: when you check in at a store or earn loyalty, we record the store and — only with the personalization features you’ve turned on — your visit history.

Messages: the conversations you have with a store about an order.

Sign-in security: the passkey you use to sign in, and a record of security events such as logins.

Payments: handled by our payment processor. We never store your full card number.

Why we use it

To run your account, process and fulfil your orders, and keep the marketplace working. Our basis for this is the contract you have with us when you place an order.

To remember you at the stores you use — your usual store, visits, and loyalty — only when you’ve chosen the personalization features.

To send you transactional messages about your orders. We do not send marketing email unless you ask for it.

To prevent fraud and keep the platform secure.

Who sees your information

When you buy from a store, that store receives the order details it needs to serve you — the items, the store, and your delivery or pickup details. The store you buy from is the controller of that order data.

We use a small number of service providers that process data on our behalf under contract: an email provider and cloud file storage. We do not process payments — you pay the store, and any card payment is charged by the store through its own payment processor. A current list of providers, and our agreements with them, is available on request.

We do not sell your personal information, and we do not share it for cross-context advertising.

Where your data is stored

Your data is stored with our hosting and infrastructure providers; the regions we use will be published here before launch.

How long we keep it

We keep your information only as long as we need it for the purposes above. Order records are kept longer where the law requires it (for example, tax records).

When you ask us to delete your account, we erase your personal information and keep only what a legal obligation requires. Our retention schedule is available on request.

Your rights

From the Trust & transparency hub in your account you can: download the data we hold on you, ask us to correct it, ask us to delete it, and switch off personalization or sharing.

If you are a California resident (CCPA/CPRA), you have the right to know, delete, correct, opt out of the sale or sharing of your information, use an authorized agent to make a request, and appeal a decision on your request. We do not discriminate against you for exercising these rights.

If you enable Global Privacy Control in your browser, we treat it as a request to opt out of sharing.

If you are in Canada (PIPEDA, and Quebec’s Law 25), you may access and correct your information, withdraw consent, and complain to your privacy regulator — the OPC, or Quebec’s CAI — if you are not satisfied with our response.

Children

The marketplace is not intended for children under 13 (under 16 where local law requires it), and we do not knowingly collect their personal information. If you believe a child has given us information, contact us and we will erase it.

Security

We use reasonable safeguards to protect your information, including encryption in transit and access controls. Details of our encryption at rest will be published here before launch.

If a security incident affects your personal information, we will notify you and the relevant regulators as the law requires.

Cookies

We use only the essential cookies needed to keep you signed in, remember your cart, and show the right regional catalogue. We do not use advertising or cross-site tracking cookies today.

If that changes, we will ask for your consent before adding any non-essential cookie.

Changes to this policy

We may update this policy. When we do, the effective date above changes too. We will note material changes in the marketplace or send them to you where the law requires it.

Contact us

For any privacy question or request, write to our Privacy Officer — contact details will be published here before launch.

You can also submit most requests directly from the Trust & transparency hub in your account.